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GROUP PROFILE
Sichuan HAIDA Rubber Group Co., Ltd. (hereinafter referred to as HAIDA GROUP) was founded in 1970 and is a wholly owned subsidiary of WULIANGYE GROUP. It is a nationally appointed and exclusive large-scale backbone enterprise in Sichuan Province, committed itself to R&D, manufacturing and marketing of TBR, PCR and TBB tires. It is also the largest demonstration base of research and development and production for tires in western China.
HAIDA GROUP is located in Jianyang, Chengdu, Sichuan Province, nearby TIANFU International Airport and high-speed train and railway station. Transportation is very convenient by road, river and air. Its famous brands include "HAIDA", "KALEVEI", "MILEKING", "COPARTNER", "LIGHTEN", "YINLU", "TIANFU" etc. These brands cover three categories of tires: TBR, PCR and TBR tires, with twenty-five series and more than 1000 varieties of sizes. These tires are applied in construction machinery, heavy-duty trucks, light trucks, large-scale buses, medium-sized buses, cars, SUVs and other commercial vehicles and passenger cars of all most popular vehicles. HAIDA is a world-renowned brand, a recommended PCR brand by China's rubber industry, and a famous brand in Sichuan Province. The "TIANFU" trademark is a well-known trademark in China.
HAIDA GROUP has been awarded the titles of "National Green Design Demonstration Enterprise for Industrial Products," "Top 100 Enterprises in Sichuan Province," and "Sichuan Province Integrity Model Enterprise." It is a national high-tech enterprise with the Sichuan Green Rubber Tire Engineering Technology Research Center. The company is certificated by ISO/TS16949 and ISO9001, ISO14001, GBT28001, CCC, DOT, ECE, GCC, GSO etc. Obtained over 270 national invention patents, utility model patents and design patents, including nearly 30 invention patents, its brands are enjoyed and favored by domestic and international customers for their excellent and stable quality.
HAIDA GROUP’s marketing segments consist of local maintenance, OEM and overseas marketing, which exports to more than 200 countries or regions including North America, South America, Europe, the Middle East, Oceania, Africa and Southeast Asia. Its export revenue reached USD 200 million. HAIDA GROUP has established long-term strategic partnerships with SAIC General Motors, Hyundai Motor, Beiben North Benz, Changan Automobile, Chery Automobile, Geely Automobile, Seres Automobile and other vehicle factories. It also has over 300 mainstream dealers in the local maintenance market across all provinces, autonomous regions and municipalities in China.
HAIDA GROUP’s main subsidiaries include Sichuan Tire & Rubber Co., Ltd., which mainly produces PCR and TBB tires, and Sichuan Kalevei Technology Co., Ltd., which primarily produces TBR tires. Its secondary business subsidiaries are Sichuan Jianyang Tianhai Engineering Co., Ltd., Sichuan Haihong Rubber Products Co., Ltd., Sichuan Jianyang Tianli Special Rubber Products Co., Ltd., and Sichuan Jianyang Chuangxiang Tianfa Logistics Co., Ltd. Their business scopes involve rubber and electronics, special rubber products, logistics and transport, etc. The group has achieved diversified development.
Haida Group adheres to green development and innovation, accelerating the pace of capacity enhancement and focusing on building a 4.0 digital factory. It is committed to fostering new quality productivity and empowering high-quality development through technological innovation. The goal is to become a highly competitive professional green intelligent tire manufacturer and service provider both domestically and internationally, steadily moving forward to becoming a 10 billion RMB enterprise.
Haida Group adheres to the core values of "customer first, pursuit of excellence, people-oriented, and long-term interests", and establishes the corporate philosophy of "market is the foundation, development is the key, and innovation is the soul" and the enterprise of "loyalty to Haida, never say die" Spirit, establish the development strategy of "developing the tire industry chain, improving core competitiveness, and building Haida Centennial Industry.
Address: Jianyang, Sichuan, China
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